Selected work
The work, in full detail.
Every case shows the same three things: what the starting point was, what we actually did, and what it produced.
Case 01 · Client account · Instagram Reels
11.8M+ views and US market penetration via replicable frameworks
How we engineered a predictable short-form content system to drive massive viral reach and capture a high-value target audience.
11.84M+
Views on the main reel
99.8%
Non-follower reach
50%+
US audience ratio
69K+
Saves and bookmarks
The problem
Two roadblocks were stalling growth in short form. Content performance was volatile, with no repeatable formula that could reliably break through algorithm thresholds beyond one-off lucky hits. And existing engagement sat largely outside the core monetisation target, the highly lucrative US market.
The result
11,849,729 views on a single reel, carried by a 99.8% non-follower discovery rate that reached over 5.41 million unique accounts. Account demographics shifted to more than 50% US, directly onto the client's high-value target market.
Why it matters
Viral growth is not a random occurrence, it is an engineered outcome. Algorithmic audience targeting combined with repeatable structural frameworks turns short-form content into a predictable growth channel instead of a lottery.
What we did
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High-intent hook engineering. A visual and verbal opening framework built to capture maximum attention inside the first 1.5 seconds, calibrated specifically for US audience nuances.
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Algorithmic US targeting. Specialised semantic keyword structures, audio patterns and posting schedules, used to signal Instagram's recommendation engine to push the content predominantly to US-based users.
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Framework replication system. Once the concept hit breakthrough numbers, we isolated its structural mechanics (hook, retention pacing, high-intent CTA) into a standardised template for future production.
Beyond the headline number. Over 1 year and 235 days of total watch time accumulated on a single short-form asset. Re-applying the same structure produced further multi-million-view videos, which is what proves the system rather than the post, and the reel generated 69,000 saves alongside 158,000 likes.
Case 02 · Client account · Instagram Reels
3.47M views and a US Latino audience, built from zero followers in 30 days
How we engineered a high-retention short-form content system from zero followers to drive explosive viral reach and capture a high-value target audience in under 30 days.
3.47M+
Reels views
23,702
Total followers, from 0
97.7%
Non-follower reach
35%+
US Latino audience
The problem
A brand new account with zero algorithmic trust: no followers, no engagement history, no audience signals to build on. On top of that, the reach had to land on a specific high-value sub-demographic, US-based Latinos, without burning impressions on unqualified global traffic. And all of it inside a strict 30-day window.
The result
3,472,246 views, carried by a 97.7% non-follower discovery rate that put the account in front of more than 1.6 million unique viewers. Followers went from 0 to 23,702 between 24 July and 22 August, a net gain of 22,536, peaking at over 2,300 new followers in a single day. Over 35% of that audience sits in the US Latino market.
Why it matters
Hyper-growth from zero is not luck, it is an engineered outcome. The framework was re-applied deliberately and produced repeat surges, peaking at more than 385,000 views in a single day, which is what separates a system from a one-off viral hit.
What we did
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The winning concept: talking head. Replaced over-produced edits with raw, highly relatable opinion-based content, engineered to feel like an unfiltered spontaneous thought rather than a scripted ad.
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Controversial hooks and comment triggers. Formulated polarising, discussion-heavy topics tailored to the target demographic to activate the comment section immediately, which is the platform's strongest recommendation signal.
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Cultural and geographic seeding. Leveraged bilingual nuance, Spanglish phrasing and specific cultural friction points to signal the recommendation engine to push the content into US-based Latino feeds.
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Cold-reach conversion funnel. Structured bio, pinned posts and calls-to-action so that cold viral viewers converted into long-term followers instead of scrolling past.
Repeatable, not a fluke. Re-applying the same framework produced multiple view surges rather than one spike, with daily views peaking above 385,000 and the account holding its growth curve across the full 30 days.
Case 03 · Client account · Instagram funnel
176K+ high-intent clicks and 60.6% CTR via pure organic Instagram traffic
How our agency engineered a high-converting social funnel that converted viral reach into paid customer acquisition across Tier-1 countries.
324,597
Landing page views
176,855
Visits with clicks
60.6%
Click-through rate
75%+
Tier-1 audience
The problem
Generating viral views on Instagram is only half the battle. The client had massive organic reach but no efficient bridge between casual video views and paying customers. High impressions were yielding low link clicks, caused by passive calls-to-action and unoptimised profile routing, and there was no frictionless system to turn top-of-funnel exposure into direct traffic to the paid membership and checkout pages.
The result
324,597 landing page views generated purely from organic Instagram traffic with zero spent on ads. 176,855 visits with clicks routed straight onto the paid offerings, at a 60.6% click-through rate from the link-in-bio page to the destination checkout page.
Why it matters
Reach is vanity, conversion is sanity. Top-of-funnel short-form reach combined with a carefully built Instagram profile funnel turns attention into a predictable, high-converting customer acquisition engine.
What we did
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Bio and highlight ecosystem. Re-architected the account's bio and highlights into a permanent 24/7 sales engine that frames the value proposition clearly for new profile visitors arriving from viral reels.
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Strategic story sequences. Structured story sequences using psychological triggers, social proof and seamless link placement to move warm leads to the landing page.
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Low-friction CTAs. Contextual calls-to-action inside high-performing content that felt natural rather than aggressive, driving organic curiosity to the bio link.
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Tier-1 audience filtering. Content hooks optimised to deliberately attract high-purchasing-power audiences, which put over 75% of incoming traffic in the US, UK, Canada, Germany and Australia.
Peak volume. Up to 40,756 page views in a single week during peak viral momentum, and thousands of high-value Tier-1 visitors converted into active paying subscribers and buyers.
Case 04 · Client account · Account transformation
+760K views and +162% follower growth in nine days
How our agency revamped the content strategy, deployed high-performing trial Reels and unlocked winning concepts to capture high-value US audiences.
1.1M
30-day views, up from 341.3K
+758.7K
View increase (+222%)
+2,693
Net new followers (+162%)
60%+
US audience share
The problem
The account was sitting on stagnant reach: 341.3K views over 30 days and 1,654 followers, with 39 posts already published. The objective was to overhaul the visual formatting, test new creative concepts rapidly, and pivot the algorithm toward high-purchasing-power Tier-1 markets, specifically the US.
The result
In 9 days, from 26 December 2025 to 4 January 2026, 30-day views jumped from 341.3K to over 1.1 million, an addition of more than 758,000 views. Followers surged from 1,654 to 4,347, a gain of 2,693 net new followers off 10 posts, averaging roughly 269 followers per new post.
Why it matters
Exponential organic growth does not require months of trial and error. Rapid trial Reels, early identification of winning concepts and optimisation for high-value demographics turned a slow-growing account into a 1.1M-view media asset in under 10 days, with a validated playbook ready for sustained scaling.
What we did
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Trial Reel framework. Deployed short, high-curiosity trial Reels built to test hook angles, audio trends and visual pacing without putting the core brand identity at risk.
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Identification of winning concepts. Analysed early retention graphs to isolate two primary winning concepts, then doubled down on iterations of those concepts to maximise algorithmic push.
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US target demographic pivot. Tailored audio selections, text overlays and cultural references to shift algorithmic distribution toward high-tier markets, reaching a US audience share above 60%.
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Optimised profile conversion. Rewrote the profile messaging and calls-to-action so the incoming reach actually converted, which is where the 2,693 new followers from just 10 posts came from.
Repeatable engine. The two validated winning concepts became a documented content playbook, so the same account can keep scaling without starting the testing cycle from zero again.
Case 05 · In-house project · Spotify
11,500 saves and 900,000 streams, organic and on Spotify alone
A brand new playlist with zero saves and an artist profile sitting at 9,000 monthly listeners. No ads, no external traffic. Every stream had to come from inside Spotify itself.
11,500
Playlist savesfrom 0
900,000
Streams generatedfrom 120,000
70,000+
Peak monthly listenersfrom 9,000
The situation
Most artists treat Spotify as a place where music sits and waits. You upload, you pitch, you hope the algorithm notices. It usually doesn't. We wanted to test the opposite: build our own distribution instead of borrowing someone else's. A playlist we control, with an audience that finds it on its own.
The result
11,500 saves, streams up from 120,000 to 900,000, and monthly listeners up from 9,000 to over 70,000 at peak. All organic, on one platform, with no budget. Zero ads, zero external traffic. No Instagram push, no TikTok push.
Why it matters
What came out of it is a channel we own. Every release now has a warm audience attached to it from day one. No pitching, no waiting, no gatekeeper. That is the difference between renting attention and holding it.
What we did
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Named it for search, not for taste. Playlist discovery on Spotify runs on search intent. Instead of a mood name nobody types, we anchored the playlist to a topic with real search volume and rising attention, a subject with a large, active fanbase. People were already searching for that energy. The playlist was there when they did.
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Timed it to a live attention spike. The playlist went live while interest in the theme was climbing. Being early on a rising search term beats being good on a saturated one.
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Built the cover to win the search result. In Spotify search you are a thumbnail next to twenty other thumbnails. The artwork was designed to be the one that gets tapped at that size: high contrast, one clear focal point, readable at 60 pixels.
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Curated for retention, not for ego. Track order and pacing were built around the first 30 seconds and the drop-off point, not around which songs we wanted at the top. Skips kill playlist reach. Completion is what compounds.
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Let the algorithm do the scaling. Once saves and listen-through were strong enough, Spotify's own discovery took over and pushed the playlist to listeners we never targeted. That is the whole point of optimising for saves and retention first. You don't buy reach, you earn the algorithm's distribution.
Proof it is a system, not a fluke. The same thinking runs through every release under Diego GZ: "Resurrección Imperial" with a full positioning package, "Panamera" and "Guerrero" through the same editorial workflow, and the YouTube channel rebuilt on the same content engine. Find where attention is already moving, be there before everyone else, and convert it into something you own.
Case 06 · Client account · Threads organic growth
2.4M monthly views on Threads, funnelled straight into Instagram and web
How our agency tapped into Meta's overlooked 500M+ user platform, built winning content formats systematically, and funnelled high-intent US and UK traffic into the client's Instagram and web ecosystems.
2.4M
Peak 30-day views
93,183
Total engagements
45%
US and UK audience
2x
Platform growth multiplier
The opportunity
Most brands put everything into short-form video, while Meta's Threads has grown past 500 million monthly active users. It matches X in scale and is still severely under-utilised by agencies and competitors. The decisive advantage is structural: every Threads user has a connected Instagram account, so a follower won on Threads is an immediate bridge into a dual-platform follower and into off-platform monetisation funnels.
The result
Monthly views scaled from 1.0 million to 2.4 million, a rise of 140%, with more than 93,000 total engagements. Inside that: 82,970 likes and 9,819 direct replies, which is the kind of dialogue that builds community trust and keeps the algorithm pushing. 45% of the audience sits in the US and UK.
Why it matters
Threads is the current organic growth cheat-code. Mastering platform-specific winning formats and leveraging the native Instagram bridge turned a low-competition channel into a high-yield acquisition engine that feeds Instagram audience growth and website conversions at zero ad spend.
| Time window |
30-day views |
Engagements |
Likes |
Replies |
| Phase 1 · 5 Jan to 3 Feb |
1.0 million |
52,358 |
47,563 |
4,494 |
| Phase 2 · 10 Jan to 8 Feb |
1.4 million +40% |
71,310 +36% |
64,213 |
6,721 |
| Phase 3 · 29 Jan to 27 Feb |
2.4 million +140% |
93,183 +78% |
82,970 |
9,819 |
What we did
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Strict format isolation. Organic reach on Threads runs on text structure, curiosity triggers and conversation starters. We isolated the top-performing post architectures and discarded ineffective formats early.
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Winning format iteration. Doubled down exclusively on the proven winning formats, running an aggressive content loop that scaled monthly views from 1.0M to 2.4M in under four weeks.
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Tier-1 audience curation. Structured content themes to attract English-speaking, high-purchasing-power users, securing a 45% US and UK audience concentration.
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Dual-action funnel pipeline. Built call-to-action routing that sends viral engagement both to the client's Instagram profile, which lifts multi-touch engagement, and to the external website, which drives product sales and leads.
Cross-platform synergy. Threads became a low-competition, high-yield acquisition channel that feeds Instagram audience growth and website conversions at the same time, without a single euro of ad spend.
